Blog & News
Perspective, not hype.
Opinions, background information, and practical knowledge on artificial intelligence in Switzerland.
AI in Parliament Requires Clear Rules and Dialogue
Generative artificial intelligence (AI) can make the work of Parliament easier. swissAI therefore welcomes the use of AI tools by the federal government but recommends a careful and responsible approach. The way in which Microsoft’s Copilot was introduced in Parliament and in parts of the federal administration was h
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Artificial Intelligence Is Transforming the Creative Industries – swissAI Calls for Fair Use of AI in Advertising
Artificial intelligence is rapidly making its way into the creative and service industries. swissAI calls for an objective debate on the opportunities and risks and warns against additional cost pressures on agencies and freelancers. For Switzerland to remain competitive, it needs to build expertise, kla
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swissAI is a partner of the IMD AI Update 2026 event
swissAI supports the echo group’s “IMD AI Update 2026” in the areas of communication, advertising, and visibility. The partnership offers exclusive benefits to members and lays a solid foundation for joint impact and innovation.
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swissAI – A New Brand for the Future of Artificial Intelligence in Switzerland
kimpact, the Association for Artificial Intelligence, is now operating under the name swissAI. With this name change and a new corporate design, swissAI is positioning itself even more clearly as the central platform for artificial intelligence in Switzerland. The goal is to strengthen Switzerland’s role as
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AI MEDIA AWARD 2025: Six Visionaries Are Shaping the New Creative Era
As part of the SwissInfluence Award, the winners of the first AI MEDIA AWARD 2025 were announced. More than 300 submissions from around the world demonstrated how AI is redefining the art of creative storytelling.
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Statement and Recommendation by the Swiss AI Association on the Gössi Motion (24.4596) “Protection of Intellectual Property Against AI Abuse”
The Gössi motion (24.4596) aims to protect intellectual property from misuse by AI, but in its current form, it jeopardizes research, innovation, and Switzerland’s competitiveness. swissAI therefore recommends rejecting it and advocates for internationally coordinated, practical instruments such as expanded collective licensing
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Emma's Sports Bar
At the center of it all is the virtual host Emma, who welcomes soccer experts to her stylized sports bar—including an AI-generated cartoon avatar of Swiss goalkeeping legend Pascal Zuberbühler. The AI Media Agency (AMA) was responsible for the technical and conceptual implementation, in close collaboration with the
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Swiss AI Association Calls for a Neutral Venue for Global AI Regulation—Switzerland Proposed
The national association for artificial intelligence users, swissAI, supports the call for international cooperation in the field of AI regulation. A key factor in this is the selection of a neutral and trustworthy location. It calls on national policymakers to position Switzerland as a hub for global AI governance
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AI MEDIA AWARD 2025 – Submit Your Creative AI Projects Now
Calling all creative minds: The AI MEDIA AWARD 2025 honors innovative media projects that use artificial intelligence in innovative and effective ways. swissAI President Chris Beyeler is on the high-profile jury.
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