New Name, New Brand Identity
The name “kimpact” stood for “AI and social impact.” With “swissAI,” the association now has a distinctive identity that places the focus on Switzerland and its expertise in the field of artificial intelligence. The new corporate design incorporates the AI diamond symbol from the logo. With a color gradient transitioning from Swiss red to modern purple—a nod to the previous kimpact brand identity—swissAI bridges the gap between its past roots and a clear, future-oriented digital vision. The association received significant support and inspiration for the renaming and rebranding process from renowned advertising executive and Creative Director Frank Bodin.

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Comments from the Board of Directors‍

“swissAI is clear, understandable, and internationally compatible. With this, we are sending a clear message: Switzerland doesn’t just want to have a say—it wants to help shape the future of AI.”
Chris Beyeler, Beyonder, President of swissAI

"Our members and partners can look forward to continuity in our work, as well as fresh ideas and greater visibility."
Nico Forster, variabel Medienvielfalt GmbH, Vice President of swissAI

swissAI – Mission and Activities
swissAI sees itself as a think tank, network, and center of excellence for artificial intelligence in Switzerland. The association brings together experts from academia, business, politics, and civil society to discuss the opportunities and risks of AI and to develop solutions. Through events, publications, and active participation in political and societal dialogue, swissAI helps drive innovation in a responsible and people-centered way.
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Outlook With this rebranding, swissAI is entering a new phase. In the coming months, the first projects and events will be launched under the new name. The goal is to raise awareness of AI topics and position Switzerland internationally as a leading hub for responsible AI applications.

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Contact
Chris Beyeler, President of swissAI
swissAI.ch, human@swissai.ch, +41 56 560 11 00

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About swissAI
swissAI is the national, nonprofit user association for artificial intelligence in Switzerland. The association brings together over 350 members from German-speaking Switzerland, French-speaking Switzerland, and Ticino who develop, research, and apply AI in practice, and it brings the users’ perspective to the public debate.
swissAI.ch

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Disclaimer: Text generated by AI