New Name, New Look
The name swissAI stood for “AI and societal impact.” With swissAI, the association now has a distinctive identity that centers on Switzerland and its expertise in the field of artificial intelligence. The new corporate design incorporates the AI diamond symbol in the logo. With a color gradient transitioning from Swiss red to modern purple—a nod to swissAI’s previous visual identity—swissAI bridges the gap between its past roots and a clear, digitally oriented future. For the renaming and rebranding process, the association received significant support and inspiration from renowned advertising executive and Creative Director Frank Bodin.
Comments from the Board of Directors
“swissAI is clear, understandable, and internationally compatible. With this, we are sending a clear message: Switzerland doesn’t just want to have a say—it wants to help shape the future of AI.”
Chris Beyeler, Beyonder, President of swissAI
"Our members and partners can look forward to continuity in our work, as well as fresh ideas and greater visibility."
Nico Forster, variabel Medienvielfalt GmbH, Vice President of swissAI
swissAI – Mission and Activities
swissAI sees itself as a think tank, network, and center of excellence for artificial intelligence in Switzerland. The association brings together experts from academia, business, politics, and civil society to discuss the opportunities and risks of AI and to develop solutions. Through events, publications, and active participation in political and societal dialogue, swissAI helps drive innovation in a responsible and people-centered way.
Outlook
With this rebranding, swissAI is entering a new phase. In the coming months, the first projects and events will be launched under the new name. The goal is to raise awareness of AI topics and position Switzerland internationally as a leading hub for responsible AI applications.
Contact
Chris Beyeler, President of swissAI
swissAI.ch, human@swissai.ch, +41 56 560 11 00
About swissAI
swissAI (formerly “swissAI”) is the nonprofit association for artificial intelligence (AI) in German-speaking Switzerland. It was founded in 2023 and is committed to a constructive digital future for Switzerland—one that harmonizes people with technological progress. swissAI promotes knowledge, dialogue, and responsible innovation to harness the opportunities AI offers for society and the economy.
swissAI.ch
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